The unfortunate reality is, that despite e-readers qualifying as a 'long-term' purchase, for consumers on a lower income the initial investment of such a device is often simply too much.
Indeed, ownership of e-readers varies according to income, with more consumers on a higher salary owning items like Kindles than those earning less. In fact, 31 percent of consumers said that they had never used an e-reading device, perhaps an indication of devices such as Kindles still being viewed as somewhat of a luxury item.
In terms of what consumers like to read, the most popular genre among e-book readers was literature and fiction, with romance coming in second, and according to data gathered in 2017, tablets were still the most favorable device for reading e-books, with seven percent more consumers using tablets than e-readers. Despite there having been an obvious increase in the amount of self-published e-books between 20, after over 172 thousand e-books were published in this manner in 2014, the numbers began to fall and as of 2017 have not yet shown signs of improvement. Whilst the number of self-published print books in the United States has grown consistently since 2008, the same is not true of e-books. Taking a look at the self-publishing market, the figures tell a similar story, however without sudden growth in 2017. Sales have been fluctuating over the past few years, decreasing year on year from 2013 to 2016, however sales peaked in 2017 and reached 266 million units. dollars, down from over 800 million in the same period of 2017. Between January and September of 2018, revenue from e-book sales in the U.S. The wavering consumption of e-books has had a direct effect on revenues. In 2018, 34 percent of 18 to 29 year olds said that they had read at least one e-book in the last twelve months, a figure which decreased with age and stood at just 15 percent among those aged 65 or above. Perhaps unsurprisingly given the clout that Millennial consumers have on the digital media industry, is a noticeably higher level of e-book consumption among younger consumers than older generations.
In 2018, about 26 percent of American book consumers stated they had read an e-book in the last year, however print books were still arguably the more popular format among U.S. stated they read more e-books than hard copy books, and 23 percent read about the same number of hard copy books and e-books, demonstrating an open attitude among readers to exploring the many benefits e-books can offer the reader. To a certain extent, e-books have become popular amongst American bookworms – 20 percent of book readers in the U.S.
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